Daniel J. Boorstin
WORDS ABOUT WORDS
In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. Boorstin, The Image
Posted on July 2, 2003 at 10:14 PM