James B. Twitchell
American writer and academic
WORDS ABOUT WORDS
As the language of commercialism has become louder, the language of high culture has become quieter; it seems to be ending not with a bang, but with a whimper. We all know the funereal refrain: The canon of recognized literary works, the shared vocabulary of known lines, our cultural literacy, the wink-wink of allusions to hundreds of years of "the best that has been thought and said" has all but disappeared thanks to "a few words from our sponsor."
—James B. Twitchell, American writer and academic, 20 Ads That Shook the World, 2000
Posted on August 12, 1998 at 12:27 PM
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