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Amazon v. To take away business from a more established rival by being the first to build an online presence.

Example Citation:
"Although [Amazon.com CEO Jeff] Bezos emphasizes his obsession with the customer and plays down his concern with rivals, the way he toyed with Barnes & Noble was so instructive that any established brand getting bushwhacked by an Internet upstart is now referred to as 'getting Amazoned.' "
—Peter de Jonge, "Epic of Amazon.com a Product of Imagination," Chicago Tribune

Notes:
This new verb comes from e-commerce pioneer Amazon.com, which currently (as of May, 1999) owns 75% of the online book-buying market, while the Web arm of book retailing giant Barnes and Noble owns only 15%.

Related Words:
B2B
clicks-and-mortar
Dell
disintermediation
disruptive technology
dot com
dotbam
e-business
e-commerce
e-tailer
first-mover advantage
friction-free capitalism
Gulliver effect
last-mover advantage
netco
personalized pricing

Subject Categories:
Business - E-commerce
Language - Verbed Nouns

Posted on May 24, 1999
Updated on May 24, 1999


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