n.
Business-to-business-to-consumer; describes transactions in which a business sells a service or product to a consumer using another business as an intermediary.
Example Citation:
"Another general message to the believers was: B2B (business-to-business marketing) and B2C (business to consumer) are so five minutes ago; from now on it's all about B2B2C."
—Jessica Seigel, "While Nasdaq Burns," The New York Times, April 23, 2000
—Jessica Seigel, "While Nasdaq Burns," The New York Times, April 23, 2000
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