"Toyota's venture will target industry players who distribute and sell repair parts, but the system also will have a B2C element. That means IStarXchange could compete with such B2C players as GR8RIDE.com, an online start-up that hopes to sell aftermarket parts to car buffs."
—Greg Johnson, "Web Is Where Rubber Meets Road as Tire Battle Looms," Los Angeles Times, May 8, 2000