C2C
n. Consumer-to-consumer; describes transactions in which a consumer sells a service or product directly to another consumer.

Example Citation:
"B2B transactions are easily distinguishable from business-to-consumer, or B2C, such as someone's buying a book on Amazon.com. An example of C2C commerce? Why, online auctioneer eBay."
—Don Knox, "It's Y2K, so B2B is where it's @," Orange County Register, March 27, 2000

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