Researchers call it "Christmas creep." That's shorthand for the ever-backward march of the holiday retail season.
—Jeff Gammage, "Already, visions of sugarplums.: Christmas elbows its way into summer," The Philadelphia Inquirer, August 13, 2007
—Mark Albright, "Halloween creeps up," St. Petersburg Times, Sepember 1, 2006
Despite Santabear's lovable nature, its September entrance is a symptom of what many view as an unfortunate trend: Christmas creep.
—Martha Groves, "Christmas 'Creep' Foes Can't Buy Its Ever Earlier Start," Los Angeles Times, November 17, 1986
Christmas tree allergy