"Things have changed a lot over the years," said Jean-Philippe Mathy, a native Frenchman who teaches at the University of Illinois and authored "French Resistance: The French-American Culture Wars."

"The youth have been great consumers of American clothes and products, ever since the '70s," Mathy said. The ongoing opposition to "Coca-Colanization," as it has long been called, comes mostly from French cultural elites and "what's left of the radical left," he said.
—Scott Leith, "Coke makes an art of selling in France," Cox News Service, August 26, 2002

What has been called the creeping Coca-Colanization of the world has been the major U.S. business story since World War II, with international activity now accounting for one-third of all U.S. corporate profits.
—Joanne Omang, "A New Form Of Protectionism," The Washington Post, July 23, 1978