v. To beat a competitor by eliminating the middleman and selling directly to customers.

Example Citation:
"Ted Rybeck, chairman of consultants Benchmarking Partners, is warning that 'Delling' could spread to the car, chemicals and banking sectors. 'You want to be the Deller rather than the Dellee of your industry,' he proclaims."
—"A name to play merry Dell with," The Daily Telegraph

This verb comes from Dell Computers, which used direct sales to become one of the top computer manufacturers in the world, with current sales of US$18 billion.

Related Words: