Barney producer the Lyons Group takes comfort in the demographics. ''This year, 4.4 million children will enter the Barney years,'' says Russell Mack, VP of communications. ''We define that age range as between two and five, though it goes younger and older as well.''
What has happened with the Barney phenomenon, according to observers, is that the big fella is becoming a classic, entering the pantheon occupied by Mickey Mouse and his Disney pals, and Bugs Bunny and the Warner Bros. gang. Naysayers like to point out, as evidence of Barney's slump, that his second EMI audio release, ''Barney's Favorites Vol. II,'' only hit the gold mark not the double-platinum of ''Vol. I.''
But Lyons believes that's simply more evidence that the pent-up demand for Barney product was satisfied, and that sales will continue to be healthy. ''Prior to '93, there was little Barney merchandise available,'' Mack says. ''We call 1993 'the Elvis year.'''
—Moira McCormick, "Theme park, TV, vid show Barney far from extinct," Billboard, March 4, 1995
Bob West, the original voice of Barney the Dinosaur, sent me the following note explaining the origin of the term
Elvis year:
I can add the actual origin of the phrase to your backgrounder.
Believe it or not, the phrase was originated by Sheryl Leach, the creator of Barney the Dinosaur, in reference to the year of Barney's explosion of popularity.
She used the phrase on a couple of talkshows on which she appeared, and the term made it not only into the Jargon Watch column, but also into a condensed Jargon Watch booklet that was circulated with one edition of Wired magazine.
Those of us on the Barney cast and crew had started using tongue-in-cheek "Beatles" and "Elvis" references after a couple of absolutely wild overflow personal appearances, but Sheryl coined the "Elvis year" phrase herself.
Hey, Barney's mom is hipper than you may know.
Thanks for a great site!
Bob West
— original voice of Barney
