A new expression is coming into vogue in London — Male Vertical Volume Drinkers (MVVD). It seems these people do not take seats, be it in posh bars or popular pubs, but drink straight from the bottle, standing.
—K. Gopalan, "Idling man," Business Line, February 13, 2003

The youngsters who dominate the "night-strips" are known as MVVDs — mass volume vertical drinkers — because they are encouraged to stand in large groups, swigging from bottles.

MVVD drinking requires neither comfortable furniture nor staff to wash glasses and pull pints.
—Ian Burrell, "Planners and police surrender city centres to Britain's mass volume vertical drinkers," The Independent (London), July 17, 2000