Dubbed SMUMs — smart, middle-class, uninvolved mothers — these women are no longer willing to feign interest in watching Barney for the 538th time.
—Rebecca Eckler, "Motherhood is boring," The Globe and Mail, August 19, 2006

I know (and have been known to like) these women. I even have moments when I wished I had their game, but I can only be the SMUM that I am: distracted, well-meaning, ambitious for myself. But my kids know I'll always be there for them when the chips are down, even if I'm not actually going to get up to serve them any chips.
—Erica Schickel, "Smart Moms Admit: Kids Are Boring," Los Angeles Times, August 5, 2006

Was she shallow enough to simply want a 'matched pair' — she admits 'matching shoes to a skirt' is very important to her. Or did she think her first child needed a sibling for the entertainment she wasn't going to provide herself?

As a psychologist, I find her attitudes disturbing and ridiculous. They encapsulate the worst of modern motherhood and are prevalent in a group I call SMUMs — Smart, Middle-Class, yet Uninvolved, Mothers.
—Pam Spurr, "Sorry, but My Children Bore Me to Death!; This mother's extraordinary confession in yesterday's Mail provoked a firestorm of controversy. Here experts and readers have their say," Daily Mail, July 27, 2006