According to The Times, pollster Mark Penn urged Democrats last spring to focus their attention on capturing the votes of Office Park Dads suburban white fathers between the ages of 25 to 50 who own stock. Competing advice came from Celinda Lake, who said the focus should be on NASCAR Dads church-going gun owners who like stock-car racing.
The GOP's grip on reality isn't much better. Republicans were told to pursue Patio Man (fond of fancy grills) and his wife (Realtor Mom), who live with their kids in Sprinkler City (the outer suburbs).
Daryl Lease, "Exploring for campaign cash," Sarasota Herald-Tribune, January 13, 2003
If you stand on a hilltop overlooking a Sprinkler City, you see, stretched across the landscape, little brown puffs here and there where bulldozers are kicking up dirt while building new townhomes, office parks, shopping malls, AmeriSuites guest hotels, and golf courses. Everything in a Sprinkler City is new. The highways are so clean and freshly paved you can eat off them. The elementary schools have spic and span playgrounds, unscuffed walls, and immaculate mini-observatories for just-forming science classes.
David Brooks, "Patio Man and the Sprawl People," The Weekly Standard, August 12, 2002