Coined and devise by food writer Mark Bittman, the regime is pretty self-explanatory: No animal products, processed food or simple carbohydrates during the day. After 6 p.m., anything goes.
—Alexandra Gill, "Tick tock, it's steak o'clock," The Globe and Mail,
May 27, 2009
—Shari Rudavsky, "Meat is off the menu for many seeking path to better health," The Indianapolis Star, April 30, 2009
—Mats Flemstrom, "What I Had for Breakfast This Morning" (comment), The New York Times, February 18, 2009