"Although 37 percent of online users are 'opposed to advertising as a way to reduce the cost of internet services,' remaining users express strong interest in certain types of interactive advertising. Only 9 percent were favorably inclined toward ads that are 'primarily entertaining,' but 41 percent of all consumers interviewed were positive toward 'advermation' — ads that provide detailed information."
—Shirley Duglin Kennedy, "The Internet changes the way we live," Information Today," September, 1996