Beer consumption fell last year for the first time since the start of the Celtic Tiger boom years. In comparison alcopop sales, which specifically target younger drinkers, have almost doubled in the last few years.
Fiona Wynne, "Pint sales go down the drain," The Mirror, May 8, 2003
The Advertising Standards Authority is investigating more than 20 'alcopops' now on the market. Rules state alcohol should not be marketed in a way that is likely to appeal to anyone under 18.
"Labels 'don't lure children'," Daily Mail (London), January 10, 1996