beat sweetener
n. A flattering, non-critical profile of a public figure written by a reporter whose regular beat includes coverage of that person.

Example Citation:
"Especially useful sources, like Robert Strauss, are rewarded with occasional 'beat sweeteners.' The New York Times, particularly on its 'Washington Talk' page, has made a minor specialty of such puffy stories."
—Jonathan Alter, "Mutually Assured Seduction," Newsweek

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