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beat sweetener noun. A flattering, non-critical profile of a public figure written by a reporter whose regular beat includes coverage of that person.

Example Citation:
"Especially useful sources, like Robert Strauss, are rewarded with occasional 'beat sweeteners.' The New York Times, particularly on its 'Washington Talk' page, has made a minor specialty of such puffy stories."
—Jonathan Alter, "Mutually Assured Seduction," Newsweek

Related Words:
bummer beat
Danny Boy
horse-race journalism
muffin-choker
notebook dump
reefer
thumbsucker
tick-tock

Subject Category:
Culture - Media and Journalism

Posted on August 9, 1998 at 12:37 PM


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