n. The amount of brand recognition enjoyed by a product or service. (brand + bandwidth)

Example Citations:
A final thank you to Spike’s super salesman, Stephen Murphy, who invented the word “brandwidth” — and convinced Wired to include it in its monthly “Jargon Watch” — two years before this column appropriated it.
—C. Chris O‘Hanlon, “Best and the worst of developments on the web,” Australian Financial Review, March 20, 1998

As bandwidth grows, companies will need to boost their ‘brandwidth’ to keep pace. As more and more information becomes easily available to consumers, it will be a lot harder for firms to cut through the clutter.
—Jeannette Hanna, “Digital game plans,” The Financial Post, November 1, 1997

Earliest Citation:
The theoretical limit of a product‘s expandability into different media, venues, market segments, et cetera. “Hello Kitty has a shockingly large brandwidth.”
—Gareth Branwyn, “Jargon Watch,” Wired, August 1, 1996

Brandwidth is a blend of the words "brand" and "bandwidth". The latter is a wirehead term that is a measure of how much data can be stuffed through a transmission medium (or "pipe" in the vernacular) such as a phone line or a network cable.

Related Words: