adj.
Describes a site that has a physical presence in the real world (as opposed to a virtual presence in the online world).
Example Citation:
"No single company has been able to succeed thus far as an on-line threat to brick-and-mortar shopping malls anchored by giants such as Wal-Mart, Target or Sears. If Amazon does—and analysts say the chances are good—it could be a booster rocket for electronic commerce in the consumer market."
—Steve Rosenbush, "Amazon will be a Net mall," USA Today, September 30, 1999
—Steve Rosenbush, "Amazon will be a Net mall," USA Today, September 30, 1999
Notes:
I'm a little late on this one since this phrase has been around for many years. In fact, the Oxford English Dictionary traces this phrase back to 1863(!):
We've seen a resurgence in its use of late, however, presumably because it provides a nice (and these days necessary) contrast with online or virtual. —Paul
"The plant must be sold, the brick and mortar walls demoloshed."
—P. Barry, Dockyard Economics, 1863
—P. Barry, Dockyard Economics, 1863
We've seen a resurgence in its use of late, however, presumably because it provides a nice (and these days necessary) contrast with online or virtual. —Paul
Related Words:
BAM
big-box store
clicks-and-mortar
dead tree edition
demall
e-business
e-commerce
face-to-face sales
meatspace
multi-channel shopping
real reality
stores with doors
tri-channel
wet signature
big-box store
clicks-and-mortar
dead tree edition
demall
e-business
e-commerce
face-to-face sales
meatspace
multi-channel shopping
real reality
stores with doors
tri-channel
wet signature
Category:
