chief content officer
n. A corporate executive in charge of creating and obtaining content for a Web site.

Example Citation:
"Mark Simmer, chief content officer for the Waltham, Mass.-based Lycos, explained that it's all about bringing people to the site, getting them to linger for a while and training them to come back."
—Ian Olgeirson, "Westwind captivates audiences on Internet," Denver Business Journal, May 7, 1999

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