adj. Targeted email ads sent by direct marketers to consumers who have indicated their willingness to receive those ads.

Example Citation:
"Under IntelliPost's BonusMail program, consumers who fill out an online questionnaire agree to receive a steady stream of email ads. In exchange, subscribers are rewarded with BonusMail points that can be redeemed for frequent-flier miles, long distance calling time, and gift certificates...IntelliPost started sending its 'directronic' ads to 50,000 members on June 30."
—Andrew Gilbert, Wired Magazine

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