"Under IntelliPost's BonusMail program, consumers who fill out an online questionnaire agree to receive a steady stream of email ads. In exchange, subscribers are rewarded with BonusMail points that can be redeemed for frequent-flier miles, long distance calling time, and gift certificates...IntelliPost started sending its 'directronic' ads to 50,000 members on June 30."
—Andrew Gilbert, Wired Magazine