e-tailer
n. An Internet-based retail operation.
e-tailing n.

Example Citations:
Yahoo was part of last year's hot Internet play: search engines. Now, if stock peddlers have their way, it's the turn of Internet retailers — or e-tailers, as they're known.
—Allan Sloan, "You Can Find Lots on the Web, Except Maybe an Operating Profit," The Washington Post, April 22, 1997

E-tailing: Another one of those dubious "e-" abbreviations. This one is for "electronic retailing."
—Gareth Branwyn, "Jargon Watch", Wired, April 1, 1995

Earliest Citation:
—"Wal-Mart, E-tailers headline net confab," Discount Store News, September 18, 1995 .

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