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Scouring the Internet's archives and search engines for mentions of your own name or your business name.
Example Citation:
Are you curious to see where your name appears online? If so, you might have tried asking your favourite search engine where your name appears. There is a term for this — it's called 'egosurfing.'
—Maria O'Daniel, "Several reasons for going on egosurf trip," New Straits Times, October 18, 1999
—Maria O'Daniel, "Several reasons for going on egosurf trip," New Straits Times, October 18, 1999
Notes:
This word appeared originally in Gareth Branwyn's Jargon Watch column (Wired magazine).
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