genre kill
n. The process of destroying a cultural category by inundating the category with copycat products.

Example Citation:
"NBC became fond of 'Twenty-One' after a short, intense development period, so fond that it no longer considers the show merely an effort at, as one NBC executive put it, 'genre kill.' That term refers to the openly cynical idea that the game phenomenon can be killed entirely by saturating the airwaves with such shows."
—Bill Carter, "Fox to Lower Dose of 'Reality'," The New York Times, January 12, 2000

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