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grasstops (GRAS.tops) n. The leadership in a community or organization. Also: grass-tops.
grasstop, grass-top adj.

Example Citations:
Depending on the circumstances, the roundtable is looking to help its favored candidates in as many as two dozen districts through issue ads and "grasstops" efforts that involve reaching out to political, business, and civic leaders in the community.
—Peter H. Stone, "Business Readies Its Battle Plans," The National Journal, February 7, 2004

The companies specialize in a cutting-edge form of influence peddling called "grass tops," which attempts to get prominent local citizens and organizations to lobby on behalf of interest groups. Unlike conventional lobbying, the technique does not require the firms' principals to meet with or even talk to lawmakers. The advocacy is indirect.
—Jeffrey H. Birnbaum, "Lobbyists Try to Parlay a Presidential Campaign," The Washington Post, April 12, 2004

Earliest Citation:
A better way to influence legislation is what we call the "grassTOPS" approach—mobilizing influential leaders in each community who can reach lawmakers at the federal, state and local levels, with facts tailored to their district's interests.
—Edward M. Gabriel, "The changing face of public affairs in Washington," Public Relations Quarterly, December 22, 1992

Notes:
This term is a play on grassroots, the ordinary people of a community or organization. Since at least 1912 the word "grassroots" has been used mostly in a political context, where it refers to the rank-and-file of the electorate, a political party, or some other political organization. If the grassroots form the base of the political pyramid, the grasstops form the apex, the small group that consists of the elite and powerful members of the body politic.

Related Words:
astroturf
celebrity advocacy
condo commando
flash campaign

Subject Categories:
Sociology - People
The World - Politics

Posted on April 30, 2004 at 6:36 AM


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