n.
A marketing campaign that uses non-mainstream tactics and locations, often in defiance of local laws or statutes.
Example Citation:
"College campuses provide the perfect venue for guerrilla marketing — which runs the gamut from sidewalk chalking, biodegradable tree postings and stenciling to product give-aways and spray painting logos around campuses — since students by nature are open to nontraditional marketing schemes, say experts."
—Erik Gruenwedel and Mary Power, "Street Fighters," ADWEEK, August 7, 2000
—Erik Gruenwedel and Mary Power, "Street Fighters," ADWEEK, August 7, 2000
Related Words:
ad creep
advertecture
advertorial
brandalism
drip marketing
guerrilla benching
guerrilla gardening
live commercial
murketing
on-hold advertising
roach bait
undercover marketing
zip code marketing
advertecture
advertorial
brandalism
drip marketing
guerrilla benching
guerrilla gardening
live commercial
murketing
on-hold advertising
roach bait
undercover marketing
zip code marketing
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