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hammock noun. A television time slot between two established, popular, programs.

Example Citation:
"NBC's sophomore comedy 'The Single Guy,' which has enjoyed the 8:30 Thursday hammock between the hits 'Friends' and 'Seinfeld,' is moving to the much-tougher 8:30 p.m. Wednesday slot starting March 26."
—"NBC Sweeps to Top Again, with CBS a Happy Second," New York Daily News, February 27, 1997

Related Words:
daypart
promo-tainment
squeeze-and-tease

Subject Category:
Culture - Television

Posted on April 1, 1997 at 6:33 AM


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