During a recession, the tendency for consumers to prefer home-based indulgences, such as cocktail parties and lavish dinners.
The growing trend for consumers looking for cheaper ways to maintain the good life they have become accustomed to has led to a new term being coined — "homedulgence". ...
The move to "homedulgence" is one way consumers can ride out the recession and it is predicted it will soon extend to many other areas of life, such as mix-your-own cocktails evenings and home dining clubs.
—Louise Jack, "Hair removal brands take on the recession with 'homedulgence'," Marketing Week, January 29, 2009
The recent economic downturn changed everything. Our behaviour is now influenced by price, according to more than 80 per cent of consumers. Discounters have doubled their share of the Irish grocery market. Thrift is a new form of sophistication. 'Homedulgence' (the stay-at-home-and-indulge culture) is in, again.
—Kay McCarthy, "Is buying Irish back on the cards?," Sunday Business Post, November 30, 2008
A troubled economy, have-it-now culture, and the growth of premiumisation are creating a new high-end, high-touch home retail model that requires brands to rethink their attitude to design, delivery, service and personal after-care. Here the FL team unpack have-it-now retailing for the 'homedulgence' generation.
—"Autumn Trend Briefing" (PDF), The Future Laboratory, September 19, 2008