Word Spy - hyper-local

adj. Tailored to a specific and often very small geographic area. Also: hyperlocal.

Example Citations:

For example, 'hyper-local' extensions of Rainbow's News 12 regional-news networks are expected to be part of Cablevision's digital offering. Rainbow is looking to make community news boiled down to the ZIP code level available on-demand to subscribers.
—Linda Moss, "Rainbow Cooks Up Local Digital Content," Multichannel News, November 20, 2000

Hyper-local is the community-based politics so many women are familiar with. It's local identity and local links — the practical application of the adage "think global, act local''.

As the world gets smaller and smaller, we all become increasingly focused on the hyper-local places and communities in our lives. This is the arena where women often have the greatest potential to make change.
—Natasha Stott Despoja, "Sisters Get Savvy," Sydney Morning Herald, January 24, 2000

Earliest Citation:

"The key to small-market news is understanding the power of kinetic energy," the Toledo news director tells Robins. "It's all here-we-go rock 'n' roll."

Not so the so-called "hyperlocal" news that's springing up on cable in tiny markets of 50,000 or less. On these broadcasts of community spelling bees, high school basketball games and sewer board meetings, the production values may be more primitive, but their popularity and effectiveness for advertisers are changing the landscape of local news.
—Charles Trueheart, "Behind the Smoke And Morals," The Washington Post, September 5, 1989

Categories:

Media and Journalism
Geography

Posted on January 18, 2001

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