intellectual tourism
n. Tourism in which the main goal of the trip is to educate or enlighten. Also: intellectual tourist, noun. A person who takes such a trip.

Example Citation:
While educational and cultural organisations in the United States have led the way in what is being coined "intellectual tourism", Britain appears to be catching up fast. Remote resort areas in the US and the United Kingdom have been turning themselves into year-round communities with a tourism industry based as much on educational pursuits as on the more traditional holiday ones of beach or theme park.
—Victoria McKee, "Life Is Not Just A Beach For The Intellectual Tourist," The Times Higher Education Supplement, January 4, 2002

Earliest Citation:
While Cameron House and Dimbola are not in themselves valuable buildings, they contain enough "sense of place" to remind visitors of the mid-Victorian era, when Freshwater was a fashionable place to live. The atmosphere remains: Farringford, Tennyson's home, is now a hotel and has a display of his memorabilia, including cloak, smoking cap and spirit flask. If Cameron House is saved, so will be the heart of "intellectual tourism" on the Isle of Wight.
—Ann Hills, "Island's heritage under threat," The Daily Telegraph, June 10, 1992

Notes:
Intellectual tourist is a quite a bit older:

"To reach the Gide apartment one had only to cross the boulevard Saint-Germain from the Malrauxs' rue du Bac, taking a right turn to the rue Vaneau; on his way to the Gallimard offices, Gide routinely passed the Malrauxs' door. Even a slow walker could bridge the distance in ten minutes..." Herbert Lottman is a fussy, implacable guide who will not allow his dutiful intellectual tourist to step out, even for a moment, from his assigned itinerary of literary sites and sightings
—Richard Cobb, "Small worldliness," Manchester Guardian Weekly, June 6, 1982

It's worth noting, as well, that there's a different sense of intellectual tourism that appears occasionally, and it refers to a kind of amateur intellectualism that lacks depth or sophistication.

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