"Old Kent is in the process of producing deposit statement inserts introducing the service to over 600,000 household customers. 'Our aim,' says White, 'is to increase the number of our customers which are already shareholders (Investomers), which we think will increase customer loyalty, product relationships, and subsequently decrease customer attrition.' "
—Tatiana Helenius, "Direct Share Investing Builds Customer Loyalty," Wall Street & Technology, April 1, 2000