n.
A form of advertisement in which participants promote a product in real-world settings.
Example Citation:
"Hennessy cognac's ad agency paid hip, attractive twenty-somethings to hang out in bars ordering its client's brand.... It worked: [Jonathan Bond] claims his 'live commercials' helped bump sales up 40 percent."
—Rick Marin and Sarah Van Boven, "The Buzz Machine," Newsweek
—Rick Marin and Sarah Van Boven, "The Buzz Machine," Newsweek
Related Words:
ad creep
advermation
advertecture
advertorial
barnumize
cinemads
guerrilla marketing
magalogue
on-hold advertising
roach bait
undercover marketing
advermation
advertecture
advertorial
barnumize
cinemads
guerrilla marketing
magalogue
on-hold advertising
roach bait
undercover marketing
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