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magalogue noun. A product catalogue designed to resemble a magazine.

Example Citation:
"But Neiman Marcus raised the stakes in 1996 with the debut of The Book, a magalogue with heavy art-book paper, avant-garde photos and articles like Christopher Buckley's on his night out with two supermodels."
—Ingrid Abramovitch, "Where to Turn for Tips on Pet Care: Catalogues, of Course," The New York Times

Related Words:
ad creep
advergame
advermation
advertecture
advertorial
barnumize
cinemads
fictomercial
live commercial
multi-channel shopping
on-hold advertising
roach bait
tri-channel
undercover marketing

Subject Categories:
Business - Marketing
Culture - Books and Magazines

Posted on August 27, 1998 at 8:31 AM


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