Price gets today's neurocentric view right on two counts. We're all becoming increasingly fluent in a sort of street neurology: "Whenever the pressure builds up, there's your twitch, jerk, whatever." When psychology ruled, psychobabble was plentiful. The rise of neurology is likewise echoed by neurobabble.
Harvey Blume, "Neuro-narratives," The American Prospect, May 22, 2000
Laurence Miller, "Megabrain: new tools and techniques for brain growth and mind expansion" (book review), Psychology Today, April, 1986