Jane Greig, "Who are you? Talkin' 'bout our generations," Austin American Statesman, October 19, 2002
Toni Vranjes, "Expert Sees Bright Future for Providers Who Adapt to Change," Medical Industry Today, August 28, 1998
Note, however, that Pepsi didn't invent the phrase Generation Next. It was already kicking around the culture as a play on the generation that came after Generation X. The earliest use I could find is from 1993.
Note, too, that although my definition appears definite regarding the starting year of this generation, there is no such thing as definitive in the fuzzy science of demographics. Some authorities place the generation's initial birth year at 1980, others 1982. Some demographers even say the generation stopped in 1995 and that the kids born since then are the millennium busters or millennium kids. At this point we shrug our shoulders, say "Oy!," and move on with our lives.
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