permission marketing
n. A form of marketing where the marketer asks the consumer for permission to send them targeted ads based on personal data supplied by the consumer.

Example Citation:
"A recent Vanderbilt University analysis of consumer responses . . . reported that more than 72 percent of Web users would relinquish their data if they were assured of 'a cooperative relationship built on trust'—specifically, if the sites would provide statements about how the data were going to be used.

In Mr. Godin's lexicon, that cooperation is the essence of permission marketing, which has three basic components: it is anticipated, it is personal and it is relevant."
—Denise Caruso, "Digital Commerce," The New York Times, May 10, 1999

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