A recent pricing experiment at Amazon.com raises the question of just how far e-retailers will take personalized pricing. The giant online seller had been offering customers different prices for DVDs. The price changes were random, Amazon insists.
Janet Adamy, "Price test may hint at future," The Dallas Morning News, September 21, 2000
Jack W. Whittle, "Regulatory Restrictions Fade Out, New Strategies Fade In," The American Banker, October 16, 1985
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