pharma foodnoun.
Food products with pharmacological additives that are designed to improve health (such as lower cholesterol or enhance brain function).
Example Citation:
"In many areas of the UK food industry there are either statutory restrictions or voluntary codes of practice covering the conduct of advertisers. Infant formulae, confectionery, alcoholic products, health and 'pharma' foods all have tough restrictions on advertising."
—David Haigh, "Profits, ethics and advertising brands in the UK food industry," Brand Strategy
