piss-off factor
(PISS.awf fak.tur) n. An object‘s component or quality that has the potential to annoy or anger a person viewing or using the object.

Example Citation:
The twist to the camera campaign, which is catching millions worldwide, is for the first time it "pops-under." ... Advertising agency eMitch says companies in Australia are beginning to use the new, intrusive ads because they are generating a bigger reaction.

"A frequency cap so people only see it once is important to minimise the piss-off factor. I get irritated if I see it over and over again," said eMitch's Mr Darren Patterson.
—Kirsty Needham, "Pop-up ads going down badly with Net users," Sydney Morning Herald, July 21, 2001

Earliest Citation:
But then there is the "piss-off" factor; the reluctance of vendors to base products on Intel's proprietary 860 microprocessor.
—"Most Significant Bits," Microprocessor Report, February 21, 1990

The verb to piss off means to annoy, irritate, or anger, and it entered the language in the late 1960s. This was once considered a vulgarism, but these days it's not uncommon to hear it on TV and to see it in print. For example, today's phrase has crashed such august publications as Fortune magazine and The Independent newspaper.

Related Words: