" 'But we also invented what we call promo-tainment.' They are promos, all of it deals with our programming, but they can't be hard promos. The audience will just tune out; the remote makes it so easy.

'So we make them fun, silly, crazy, something so you never quite know what's what—Jim Lange from The Dating Game talking about Frasier and Roz, someone from 3rd Rock From the Sun lip-synching to a Tom Jones song. We'll do whatever we think will keep people from reaching for the remote.' "
—Tom Maurstad, "ZAP!; After 40 years, the remote's changed much more than channels - it's changed your life," The Dallas Morning News, June 16, 1996