n.
A promotional ad presented as a form of entertainment.
Example Citation:
"But we also invented what we call promo-tainment." They are promos, all of it deals with our programming, but they can't be hard promos. The audience will just tune out; the remote makes it so easy.
"So we make them fun, silly, crazy, something so you never quite know what's what — Jim Lange from The Dating Game talking about Frasier and Roz, someone from 3rd Rock From the Sun lip-synching to a Tom Jones song. We'll do whatever we think will keep people from reaching for the remote."
—Tom Maurstad, "ZAP!; After 40 years, the remote's changed much more than channels — it's changed your life," The Dallas Morning News, June 16, 1996
Related Words:
advertorial
cinemads
eater-tainment
irritainment
live commercial
meta-entertainment
military-entertainment complex
newszak
squeeze-and-tease
cinemads
eater-tainment
irritainment
live commercial
meta-entertainment
military-entertainment complex
newszak
squeeze-and-tease
Category:
