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re-anchor verb. To add or replace a major retailer (i.e., an anchor store) in a shopping mall.

Example Citation:
"Buffalo's Benderson Development is getting back into the outlet mall business with the purchase of the Sarasota Outlet Mall, near Sarasota, Fla....Benderson plans to unveil a redevelopment strategy for the center in January, a plan that is expected to include the signing of new tenant anchors. 'We're going to re-anchor and reposition the mall in the marketplace,' Ruben told a Florida newspaper."
—Sharon Linstedt, "Benderson Buys Florida Mall In Return to Outlet Business," The Buffalo News, December 28, 1998

Related Words:
anchor store
big-box store
demall
kiddydrome
power center
retail anthropology
single-brand store

Subject Categories:
Business - Retail
Language - Verbed Nouns

Posted on August 2, 2000 at 11:33 PM


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