shampaign
n. A fake, insincere, or misleading campaign, particular for political office. Also: sham-paign. [sham + campaign]

Example Citations:
A fair number of these campaigns were never real to begin with. They're shams — or sham-paigns, if you will — designed to snag some free press during the slow months and elevate the would-be candidate's profile.
—Ryan Teague Beckwith, “Time to pop the 'sham-paign' bubble,” Lowell Sun, August 20, 2013

Shampaigns have become increasingly popular and will continue to do so. As viral marketing becomes mainsteam [sic], we will see more and more shampaigns as this is a technique that creates talk and can successfully carries consumers from one media to another, for example a television commercial to a website.
—Zac Martin, “Sparkling Shampaign,” Pigs Don't Fly, November 9, 2007

Earliest Citation:
Now you can also hit the “shampaign trail“ by sending in your own mock-ups of the likely presidential candidates.
—“Shampaign moments,” The Guardian, February 18, 2004

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