Ullman says he invented the term "shock and awe" but that the concept draws on military strategists from Sun Tzu to the Prussian military thinker Carl von Clausewitz.
"The whole notion here is, is there an alternative way of using military force and all tools of power to achieve an outcome as rapidly, as decisively and inexpensively as possible?" he said. "We looked back in history and said, OK, what are the mechanisms that really cause massive changes of views? And when you think about it, the mechanisms are shock and awe, broadly defined."
George Edmonson, "U.S. has many arrows in 'shock and awe' quiver," The Atlanta Journal and Constitution, March 22, 2003
Sony plans to have a Shock and Awe PlayStation game on sale in the US, but may decide not to ship the game in Europe due to political sensitivities on this side of the Atlantic about the invasion of Iraq.
Paul O'Kane, "Sony banks on war game," Sunday Tribune (Ireland), April 13, 2003
I said, what is the system that can do that? And, the very first speech I gave after the Gulf War, I talked about the B-2 and I did it right over here at a luncheon on this side of the hill. And I talked about the need for being able to induce shock and awe against a future enemy rather than just beating them into the dirt, and killing all their soldiers, and destroying their cities.
General Charles Horner, "Hearing Of The Military Procurement Subcommittee Of The House National Security Committee; Subject: Military Modernization And B-2 Bomber," Federal News Service, September 12, 1996
Harlan Ullman, James P. Wade, L. A. Edney, "Shock and Awe: Achieving Rapid Dominance," National Defense University Press, June 1996