"In her final section, No Logo, Klein charts the beginnings of a global backlash, starting with the culture jammers and 'hacktivists,' fringe artists and politicos who use the brands' obsession with image to launch witty protests against them. 'Skulling' is one technique: turning anorexic models on Calvin Klein billboards into death's-heads with a few deft strokes of a magic marker."
—Bronwyn Drainie, "Brand names? Hate 'em," The Globe and Mail, January 15, 2000