Somewhere along the way, the stressed-out, minivan-driving juggler of lives and roles was awarded the title of MVP in the competition for voters. She became the icon of 1996, nearly running over the Angry White Male of 1994 in her new Dodge Caravan.
But in politics, as in soccer, you have to use your head. A trip through the postelection world is a reminder that her role was a touch inflated. Suburban, married moms with kids at home were never more than 6 percent of the voters. Gary Langer at the ABC News Polling Unit calls them simply the "group du jour." He fairly sputters at the idea that they could swing anything but a headline.
Ellen Goodman, "Meet the worried woman," The Boston Globe, November 10, 1996
The Associated Press, October 14, 1982
1990 4
1991 8
1992 5
1993 10
1994 19
1995 35
1996 1,150
That impressive spike in 1996 was due to the incredible amount of ink devoted to the soccer mom demographic in the U.S. presidential election of that year.
bio-mom
hockey mom
momic
NASCAR dad
office-park dad
security mom
sheeple
soccer leave
soccerplex
Sprinkler City
stay-at-work mom
waitress mom
WMWM


