This is why there's been a growing online grumble about "social network fatigue." It's more than a frustration with signing up for umpteen useless accounts; it's the exhaustion that comes from being asked to build an online identity over and over again. Yes, young people have an inexhaustible desire to try on and discard alternative personas like clothing. But the point comes where you say, can't I just be me?
—Ivor Tossell, "Who do you want to be today?," The Globe and Mail, February 16, 2007
This suggests that as much as people want to connect through the Internet, the practice also can have the opposite effect: social networking fatigue.
"You join a lot, but you don't keep up," said Dave Taylor, a 44-year-old Internet marketing consultant who complained about having social networking fatigue on his blog after joining about 15 sites.
—Ellen Lee, "Social sites becoming too much of a good thing," The San Francisco Chronicle, November 2, 2006
—Adam Pasick, "More than love to be found on networking sites," Reuters, February 25, 2004
information fatigue syndrome
s apprentice mode