squeeze-and-tease
n. The narrowing of a TV show’s main screen so that the remaining space can be used for other content, particularly the promotion of upcoming shows and events.

Example Citations:
The NBC 2000 unit solved this problem by creating what is known as the squeeze-and-tease: the credits are compressed into one-third of the screen (carefully tested for borderline readability) while the remaining two-thirds is used for “promo-tainment.”
—James Gleick, “Technology Makes Us Faster,” The New York Times, September 28, 1997

I don’t watch opens or end-credits (unless I want to see who did what and then only if the squeeze-and-tease hasn’t squeezed too far) and I don’t watch most commercials.
—Michael Silbergleid, “See No TiVo, Hear No TiVo, Speak No TiVo.,” Digital TV, March 1, 2005

Earliest Citation:
The Synergy Series is designed for live news, live sports and live production. It includes the squeeze and tease function that makes shoulder boxes, pictures freezes, repositioning of keys, pushes and more available.
—“NAB98:New Products,” World Broadcast News, March 1, 1998

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