Corporate philanthropy that serves the interests of the corporation.
When Heinz Kerry assumed control of the various Heinz philanthropies, she did not simply step in as a caretaker; she aggressively revamped their operations. She consolidated some activities and added others, and she became a leader in what has become known as "strategic philanthropy," which stresses accountability and results.
Eliza Newlin Carney, "In a Pickle," The National Journal, April 24, 2004
Richard Pratt ... notes that philanthropy may be in a company's self-interest (it may improve employee morale). Both Pratt and Allan Fels, former chairman of the Australian Competition and Consumer Commission, have cited business guru Michael Porter's claim that companies are ignoring such "strategic philanthropy" opportunities those that benefit both those companies and society. Companies should, of course, pursue such opportunities. Directors/executives have an ethical obligation to maximise shareholder value; if a particular philanthropic activity helps achieve this goal, it should be undertaken. But a company shouldn't donate to a cause simply because it is the chairman's favourite charity or because the CEO's mate puts the hard word on.
Paul Kerin Regina Hill, "Increasing Corporate Giving Demands A Recalculation Of The Philanthropic Equation," The Age (Melbourne, Australia), February 2, 2004
It sounds like a contradiction in terms.
But observers in the field of corporate social responsibility which includes philanthropy, volunteerism, and ''social investment'' are arguing that corporate America gives most effectively when it gives to serve enlightened self-interest.
Ruth Walker, "Business philanthropy seen as an investment," Christian Science Monitor (Boston, MA), October 13, 1983