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t-commerce noun. Television commerce; the convergence of e-commerce technologies and interactive television.

Example Citation:
"Last year, electronic commerce changed the nature of shopping for ever. In the US, dotcoms infiltrated every market sector from groceries to electronics even to cars. But it is just the beginning. This year, we will see the arrival of T-commerce — or television commerce. Merge the ease of use of the television with the immediacy and e-commerce capabilities of the personal computer and that's what you get."
—Niall McKay, "T-commerce targets television viewers for future profits," The Irish Times, January 7, 2000

Related Words:
dynamic commerce
e-commerce
lean forward
m-commerce
v-commerce

Subject Categories:
Business - E-commerce
Culture - Television

Posted on June 5, 2000 at 8:39 AM


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