tri-channeladjective.
Describes a retailer that sells products through three venues ("channels"): bricks-and-mortar stores, a catalog, and a Web site.
Example Citation:
"Even so, Fersch is not convinced of the viability of traditional advertising. 'As a tri-channel retailer, our greatest advantage is our 100 million catalogs, our 520-plus stores and our Internet presence.'"
—Jean E. Palieri, "Eddie Bauer Goes Back to Its Roots," Daily News Record, October 4, 1999
